Fashion brands gain edge by embracing disability representation
When featuring models with disabilities in advertising, brands walk a fine line—how should they convey a message of inclusivity without coming across as exploitative and insensitive? The underrepresentation of people with disabilities in media adds to the challenge, as little is known about the factors influencing how different portrayals are received by consumers.
When featuring models with disabilities in advertising, brands walk a fine line—how should they convey a message of inclusivity without coming across as exploitative and insensitive? The underrepresentation of people with disabilities in media adds to the challenge, as little is known about the factors influencing how different portrayals are received by consumers.
