Virtual reality better than video for evoking fear, spurring climate action
Depicting worst-case climate scenarios like expanding deserts and dying coral reefs may better motivate people to support environmental policies when delivered via virtual reality, according to a research team that studied how VR and message framing affect the impact of environmental advocacy communications. The study findings may help advocacy groups decide how best to frame and deliver their messages.
Depicting worst-case climate scenarios like expanding deserts and dying coral reefs may better motivate people to support environmental policies when delivered via virtual reality, according to a research team that studied how VR and message framing affect the impact of environmental advocacy communications. The study findings may help advocacy groups decide how best to frame and deliver their messages.
