Strategic retrenchment can help firms grow stronger in global markets, new study shows
A study published in the Strategic Management Journal finds that international firms that strategically withdraw from certain markets may be better positioned to grow and compete more effectively in others. The research highlights how focusing on core markets—rather than spreading resources too thin—can strengthen long-term performance.
A study published in the Strategic Management Journal finds that international firms that strategically withdraw from certain markets may be better positioned to grow and compete more effectively in others. The research highlights how focusing on core markets—rather than spreading resources too thin—can strengthen long-term performance.
