Michael Mullaney to head Landrum & Brown’s expanded concession and non-aeronautical revenue services

Global aviation consultancy Landrum & Brown (L&B) has appointed Michael Mullaney to lead the growth of its airport concession and non-aeronautical revenue services.

Mullaney will play a key role as L&B expands its capabilities to address shifting industry dynamics and uncover new growth opportunities.

A highly respected industry veteran, Mullaney brings more than 40 years of experience to the role, including his previous tenure as Executive Vice President of Business Development at US food & beverage services company OTG.

Before that, he served as CEO and President of Fraport USA, where he maximised market positioning for the airport-concessions developer via transparency-driven leadership.

Throughout his career, Mullaney has held high-profile positions and achieved notable results for leading organisations. His experience includes working with over 100 airport and transit clients and leading impactful innovation initiatives across North America.

Mullaney said: “This is an exciting opportunity to leverage my passion for innovation and my deep understanding of the aviation industry to drive transformative solutions for our clients. I look forward to collaborating with the team and expanding L&B’s concession and non-aeronautical business services.”

Landrum & Brown President Rob Adams added: “Mullaney is a visionary leader whose expertise in strategic planning, concessions and commercial development will be instrumental as we expand our service offerings and deliver innovative solutions to our clients.

“His deep industry knowledge and results-oriented approach align perfectly with our mission of driving success for our partners.”

The expanded concession and non-aeronautical revenue services are described as a natural evolution of the company’s commitment to delivering integrated, client-focused solutions.

Highlights of L&B’s expanded services:

• Innovative concession programmes: Guided by Mullaney’s industry knowledge, the company designs concession strategies that reflect local identity, optimise tenant performance and elevate passenger experiences.
• Holistic revenue ecosystems: By integrating non-aeronautical revenue initiatives with terminal design and financial planning, L&B creates sustainable models that drive long-term growth.
• Strategic partnership development: Mullaney’s expertise in ACDBE partnerships and high-profile negotiations ensures that clients benefit from robust, mutually beneficial agreements.
• Tailored concession master plans: Developing strategic, data-driven plans that optimise terminal layouts, reflect local identity and enhance passenger satisfaction.
• Revenue synergy: Aligning concession programmes with broader financial and operational goals through advanced financial modelling and passenger flow analysis.
• Creative revenue initiatives: Introducing innovative non-aeronautical revenue streams, from experiential retail concepts to digital-first customer engagement strategies.
• RFP and contract development: Crafting comprehensive request for proposals and concession agreements that attract high-quality operators while ensuring compliance with regulatory standards.
• Tenant outreach and workshops: Engaging with potential concessionaires through targeted outreach and workshops, facilitating partnerships that align with the airport’s strategic vision.
• Strategic business planning: Developing tailored business plans that incorporate global best practices, enabling airports to adapt to evolving market dynamics and passenger behaviours.
• Non-aeronautical revenue analysis: Assessing current non-aeronautical revenue sources, including retail, parking, property leases and advertising, to identify growth opportunities.

L&B has developed solutions to address the challenges in the aviation industry, such as rising costs and shifting passenger expectations that affect traditional revenue models.

By aligning operational goals, financial strategies and passenger-centric design, the company helps airports unlock the full potential of their concession programmes and non-aeronautical offerings.