Data Privacy Day comments from Paola Zeni, RingCentral

Paola Zeni, Chief Privacy Officer, RingCentral comments on Safeguarding Trust in an AI-Driven World: Tackling data security and fraud risks:

"This Data Privacy Day the spotlight is on a key challenge of our age: safeguarding data in an AI-driven world. With many racing to adopt AI technologies, our latest research into the state of AI in business communications reveals a stark reality – a third of respondents identify data security as their primary concern and nearly three quarters (72%) of respondents believe their business could be targeted by AI-generated voice or video fraud in the next year.

Though the perceived risk of fraud is high, over 86% believe they can distinguish between real and AI-generated voice or video content; with C-level executives this percentage rises even higher (96%). Is this confidence justified? As the technology continues to evolve, having the right tools in place to detect and prevent fraud will be crucial in maintaining security and trust. Hopefully organisations will consider developing robust security protocols, implementing training, and investing in advanced detection technologies within their contact centre operations and internal communications systems to safeguard against AI-generated fraud.

With the UK committed to taking a leading role in shaping AI adoption, robust privacy and security frameworks are critical to protect sensitive data and foster public trust. Ensuring data security in an increasingly AI-powered world isn't just a technical issue – it's a societal imperative."