Despite paying $900M in tariffs, Apple’s Tim Cook isn’t announcing price increases — yet

"We're very engaged on the tariff discussions, Apple CEO Tim Cook said. "On the pricing piece, we have nothing to announce today."

May 12, 2025 - 09:52
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Despite paying $900M in tariffs, Apple’s Tim Cook isn’t announcing price increases — yet
"We're very engaged on the tariff discussions, Apple CEO Tim Cook said. "On the pricing piece, we have nothing to announce today."