LifeMD Enters Women’s Health Market Through Acquisition of Optimal Human Health MD Assets

What You Should Know: 

– LifeMD, a provider of virtual primary care services, today announced the strategic acquisition of key assets from Optimal Human Health MD (“Optimal”), a nationwide virtual care provider specializing in women’s health. 

– The acquisition marks LifeMD’s official entry into the women’s health market, establishing a scalable clinical foundation for a comprehensive virtual health program focused on hormone health, bone density, metabolism, and long-term wellness, expected to launch under the LifeMD brand this summer.

Addressing Significant Unmet Needs in Women’s Healthcare

LifeMD’s expansion targets a historically underserved area of medicine. While awareness is increasing, critical aspects of women’s health – particularly concerning perimenopause, menopause, hormonal balance, and bone density – often lack accessible, personalized, and high-quality care solutions. Conditions like osteoporosis, which affects women disproportionately (representing 80% of cases), remain largely undiagnosed in over two-thirds of individuals. 

Furthermore, data suggests only about one in four women actively seeks treatment for troublesome menopause-related symptoms. This represents a substantial gap in care, with recent estimates projecting the market opportunity for just menopause and osteoporosis care to reach $60–$70 billion by 2030 – over six times its current size, highlighting the urgency and scale of need for tailored women’s health solutions.

“Expanding LifeMD’s virtual care, prescription, and wellness portfolio into adjacent markets where traditional U.S. healthcare has consistently failed to meet the needs of patients—particularly women—is central to our growth strategy,” said Jessica Friedeman, Chief Marketing Officer and Head of Women’s Health at LifeMD. “Our upcoming women’s health programs are particularly compelling because they allow us to fully leverage our national provider network, partnerships with Quest and Labcorp, in-house mail-order pharmacy, behavioral health services, and nutrition and wellness capabilities. Together, these assets position us to build what we believe will be the most comprehensive virtual-first women’s health offering in the country. Just as importantly, many of these services will be accessible through private and government insurance, further increasing affordability and reach for our patients.”