Who’s optimistic about renewable energy? People in Africa and the Middle East
Companies can adjust their communications approach based on regional perspectives. The post Who’s optimistic about renewable energy? People in Africa and the Middle East appeared first on Trellis.
How much progress is being made on the shift to renewable energy depends on whom you ask. If you’re talking to North Americans, less than half will say it’s going well. But in Africa and the Middle East, a whopping 80 percent will tell you the transition is in the near future.
That’s what Trellis data partner GlobeScan found in its latest public opinion research, which surveyed more than 30,000 consumers across 31 markets and asked them how likely they thought most people would use renewable energy in the next 10 years.
The optimism in Africa and the Middle East is likely a reflection of more centralized policy action in countries such as South Africa, which has made bold renewable energy commitments. Optimism in the energy transition is also strong in Latin America and the Asia-Pacific region, where around two-thirds of people believe the transition will probably or definitely happen.
In contrast, only 46 percent of North Americans feel the same. This skepticism may stem from ongoing political polarization, slower federal-level momentum, and continued cultural and economic reliance on fossil fuels. Europeans are less confident than the global average (59 percent compared to 65 percent globally), likely due to a range of factors, including the recent energy crisis triggered by the war in Ukraine.
What this means
Companies operating across multiple markets can recognize that public expectations around clean energy differ greatly by region. In optimistic markets such as Africa, Asia-Pacific and Latin America, companies have an opportunity to lead boldly and visibly on renewables. In markets with lower confidence, such as North America and Europe, companies may need to focus on building trust, demonstrating feasibility and aligning with local realities, showing how they are part of turning widespread renewable energy use into an achievable reality.
Based on an online survey of more than 30,000 people conducted in July-August 2024.
The post Who’s optimistic about renewable energy? People in Africa and the Middle East appeared first on Trellis.
