Verato Launches Next-Generation Master Data Management Cloud

What You Should Know: 

– Verato launches Verato MDM Cloud, a next-generation master data management (MDM) platform that provides a complete and trusted view of people, organizations, and networks across complex ecosystems. 

– The solution empowers organizations to unlock the full potential of digital transformation by solving the fundamental challenge of identity resolution.

The Challenge of Fragmented Data

As organizations undergo digital transformation and adopt AI, they often find themselves with an abundance of data but struggle to extract meaningful insights. This is largely due to data silos and disconnected systems, making it difficult to gain a complete and accurate view of customers, patients, or other key entities.

360-Degree View of People and Organizations

Verato MDM Cloud combines exceptional identity resolution and enrichment with advanced insights, identity verification, and AI-powered data governance. This comprehensive approach sets it apart from traditional MDM tools, offering unmatched speed-to-value, enterprise-grade performance, and customer success. 

Key features of Verato MDM Cloud include:

• Enhanced Ecosystem: Seamlessly integrates with leading platforms like Salesforce, Snowflake, and BigQuery, and enables data exchange between Verato customers.
• Identity Verification: Supports digital identity verification for secure password resets, frictionless customer registrations, and trusted interactions.
• Consent and Preferences Management: Provides centralized management of consent and preferences, enabling compliance with regulations like the 21st Century Cures Act.
• Verato Smart Steward: Offers AI-powered data governance and streamlined data stewardship workflows.
• Advanced Insights: Includes a powerful reporting and insights layer with tools like Cohort Analyzer to segment populations, analyze data, and drive targeted outreach.
• Enhanced Configuration and Administration: Provides tools to accelerate deployment and maximize the value of customer 360 initiatives.

“Verato MDM Cloud powers exceptional experiences everywhere by solving the problem that drives everything else — knowing who is who,” said Clay Ritchey, Chief Executive Officer at Verato. “Organizations rely on Verato’s unprecedented identity intelligence to drive their most strategic data-powered initiatives such as Customer 360, analytics, AI, and interoperability. Verato ensures these initiatives have unified, high-fidelity data providing complete views of people, organizations and networks that enable critical insights to power exceptional experiences — the ultimate game changer for acquiring and retaining customers, enhancing brand reputation, competing in the market, and driving growth.”