How online shipping rates can lead to increased in-person sales

When it comes to e-commerce, there is no overselling the importance of shipping fees when it comes to driving and dissuading transactions. After all, the No. 1 reason that users subscribe to Amazon Prime is for free shipping, and even non-Prime users will often intentionally spend at least $35 just so they can unlock free shipping.

May 30, 2025 - 17:12
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When it comes to e-commerce, there is no overselling the importance of shipping fees when it comes to driving and dissuading transactions. After all, the No. 1 reason that users subscribe to Amazon Prime is for free shipping, and even non-Prime users will often intentionally spend at least $35 just so they can unlock free shipping.