NationsBenefits and Walmart Deepen Collaboration to Transform Health Plan Member Access to Benefits and Wellness Tools

What You Should Know: 

– NationsBenefits®, a healthcare fintech, supplemental benefits, and outcomes platform, and Walmart, the world’s largest retailer announced they are continuing to work together to revolutionize how health plan members access essential benefits through innovative, tech-powered tools. 

– The ongoing collaboration prominently features NationsBenefits’ proprietary Basket Analyzer Service (BAS) and the Walmart Everyday Health Signals program, which leverages opt-in retail behavioral insights and analysis to help individuals live better by providing personalized nutrition and wellness guidance.

– By integrating their respective technologies, NationsBenefits and Walmart are creating a more connected and supportive journey for health plan members, particularly those utilizing flex cards.

Seamlessly Integrating Healthcare and Retail for an Enhanced Member Experience

NationsBenefits is focused on creating an integrated experience where members can effortlessly use their health benefits. The collaboration offers Walmart’s Everyday Health Signals program to NationsBenefits flex card members, enhancing their experience and supporting the daily decisions that link healthcare and nutrition.

“At NationsBenefits, we are redefining how healthcare and retail come together to improve access and outcomes for health plan members nationwide,” said Michael Parker, Co-CEO of NationsBenefits. “Consumers are more aware than ever of the impact nutrition has on their health, and healthcare should reflect that awareness. By integrating our proprietary fintech infrastructure and real-time benefit adjudication technology, we’re ensuring members can seamlessly access essential healthy food, OTC products, and wellness items—while helping health plans proactively address key health determinants through actionable insights. This is the future of healthcare—seamless, personalized, and focused on real outcomes”.

Walmart Everyday Health Signals: Personalized Nutrition and Wellness at Scale

A key component of this collaboration is the Walmart Everyday Health Signals program. By enrolling, members can opt-in to share their retail behavioral insights with their health plan and, in turn, receive tailored wellness support and personalized nutrition guidance through NationsBenefits and on Walmart.com.

The program is designed to:

• Track trends in fruit and vegetable purchases.
• Provide education on products high in sodium, saturated fat, and added sugars.
• Offer members access to healthy recipes and shopping lists, making informed food choices easier.

With 90% of the U.S. population living within 10 miles of a Walmart store, this initiative presents an unparalleled opportunity for convenient and personalized health engagement.

Empowering Members with Actionable Insights and Easy Benefit Access

The joint effort provides millions of health plan members who opt-in with direct access to tools designed to help them make informed wellness decisions. These include:

• Real-Time Shopping Insights: Members enrolling in the Walmart Everyday Health Signals program can opt to share retail behavioral insights with their health plan and receive personalized wellness support based on their shopping habits.
• Seamless Benefit Access: Members can use their NationsBenefits Benefits Mastercard® Prepaid Flex Card to purchase eligible groceries, OTC products, and wellness items at over 4,600 Walmart stores and on Walmart.com. New online badging across thousands of eligible products further simplifies shopping with health plan benefits.
• Actionable Nutrition & Wellness Support: Data-driven guidance helps members navigate food choices and lifestyle changes within their existing shopping experience.

“At Walmart, we’re focused on making it easier for individuals and families to access the everyday essentials that support their health and wellbeing,” said Pravene Nath, MD, Group Director, consumer health and data solutions at Walmart U.S.. “Through our work with NationsBenefits and the integration of our respective proprietary technologies, including Walmart’s Everyday Health Signals, we’re providing customers who opt in with personalized insights and seamless access to the products they need to live healthier lives. Together, we’re creating convenient, affordable and impactful health solutions for communities across the country”.