First Stop Health Appoints Vijay Anand as CTO and William Setliff as CMO

What You Should Know: 

– First Stop Health, a provider of on-demand virtual care solutions, today announced the appointment of Vijay Anand as Chief Technology Officer (CTO) and William Setliff as Chief Marketing Officer (CMO). 

– These strategic additions to the leadership team bring decades of experience in healthcare technology and marketing, positioning First Stop Health for continued growth and innovation.

Anand Bio/Background

Anand brings a wealth of experience in healthcare technology and product development, having led R&D organizations at Apree Health and Castlight Health after a long tenure at Intuit. As CTO, he will oversee the development and enhancement of First Stop Health’s virtual care platform, ensuring a seamless and engaging experience for users and employer customers.

Setliff Bio/Background

Setliff joins First Stop Health with extensive experience in growth marketing across various industries, including healthcare, retail, and hospitality. He has held leadership positions at Target, The Aspen Group, and most recently, Petfolk. As CMO, Setliff will focus on developing and executing marketing strategies to drive customer acquisition, engagement, and retention.

“Our team remains committed to delivering a breathtakingly simple, compassionate, and high-quality patient experience and engaging more and more people as we grow,” said Teira Gunlock, Chief Executive Officer at First Stop Health. “By adding Vijay and Will to the team, two executives with obviously different areas of expertise, but who share in both our vision of affordable and delightful care for all and, importantly, the way in which this team wants to lead to reach that vision, I am even more confident in our ability to deliver meaningful impact to our patients, providers, and employer clients.”