Fay Secures $50M to Expand Access to Digital Nutritional Therapy

What You Should Know: 

– Fay, a provider of digital nutritional therapy announced a $50M Series B funding round led by Goldman Sachs, valuing the company at $500 million. 

– Existing investors General Catalyst and Forerunner also participated in the round, bringing Fay’s total funding to $75M.

Personalized Nutrition and Lifestyle Counseling

Fay’s mission is to revolutionize how people think and feel about food by connecting them with insurance-covered Registered Dietitians (RDs) who provide personalized nutrition and lifestyle counseling. The company’s AI-powered platform enables RDs to deliver efficient and effective care, making it easier for individuals to access the support they need to achieve their health goals.

Addressing the Growing Need for Nutritional Care

With over half of U.S. adults struggling with diet-related chronic conditions, the need for accessible and personalized nutrition counseling is greater than ever. Fay’s platform addresses this challenge by:

• Connecting patients with qualified RDs: Provides access to a nationwide network of over 2,300 registered dietitians.
• Offering insurance coverage: Partners with leading insurance providers to make nutritional therapy more affordable.
• Leveraging AI: Utilizes AI to enhance efficiency and personalize care for both dietitians and clients.
• Providing convenient virtual care: Offers virtual consultations, making it easier for individuals to access care from anywhere.

Fay plans to use this new funding to further acceleration growth, enhance its platform, and expand its offerings. 

“Our AI-driven platform gives dietitians ‘superpowers,’ automating burdens like insurance claims, scheduling, and patient follow-ups so they can focus on providing intimate and thoughtful care. By analyzing vast amounts of information, our platform helps dietitians craft more precise, personalized journeys for their clients, including supplement recommendations, hyper-curated shopping carts, and lab analyses to drive prevention initiatives for employers and insurers,” says Sammy Faycurry, Co-Founder and CEO.