Expert reveals how US companies can fight back against import competition with power of marketing
Following the turn of the millennium, many American manufacturers were caught off guard when Chinese imports began surging into the U.S. New research from Texas A&M University's Mays Business School suggests that companies with strong marketing strategies were better equipped to weather that storm.
Following the turn of the millennium, many American manufacturers were caught off guard when Chinese imports began surging into the U.S. New research from Texas A&M University's Mays Business School suggests that companies with strong marketing strategies were better equipped to weather that storm.
