Why common climate messaging often backfires—and how to fix it
Many Americans misjudge which personal behaviors have the biggest impact on carbon emissions, researchers have found. But efforts to improve climate literacy that focus too narrowly on individual actions may inadvertently dampen public support for collective solutions.
Many Americans misjudge which personal behaviors have the biggest impact on carbon emissions, researchers have found. But efforts to improve climate literacy that focus too narrowly on individual actions may inadvertently dampen public support for collective solutions.
