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Accor Wants to Push Economy Hotels in Middle East: 'Mass-Market is Not a Rude Word'

The Middle East has been seen as a luxury destination for years, but if it wants to hit its lofty targets, a shift towards affordability is required. -Josh Corder

Jan 22, 2025 - 16:51
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Accor Wants to Push Economy Hotels in Middle East: 'Mass-Market is Not a Rude Word'
Skift Take: The Middle East has been seen as a luxury destination for years, but if it wants to hit its lofty targets, a shift towards affordability is required. -Josh Corder

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