Zalando and adidas Originals Celebrate Individuality With Latest SS25 Campaign
From the terrace and running lifestyle looks to the low profile footwear trends taking the streets by storm, there’s no doubt adidas Originals’ extensive archive has proven to be unmatched.Following their Fall/Winter 2024 partnership which brought the collection to life with an immersive event focused on movement, the brand has reunited with Zalando, continuing to celebrate statement-making individuality through style and design.Drawing from its rich legacy embedded in the sporting world, adidas Originals highlights and elevates the details of some of its most iconic footwear models for its latest reissue. Whether it’s the specialist Taekwondo sneakers or running lifestyle SL72, Spring/Summer 2025 propels the range of performance-based silhouettes revived from its archive from the courts to the forefront of contemporary culture.This season’s campaign titled “Step into the Spotlight” hones in on the message of embracing self-expression. Bringing the adidas Originals and Zalando communities together, the visuals follow a group of friends adorned in the three stripes as they gear up to head out into the town. Boasting a nostalgic feel with a neon palette and vintage styling that follows the theme of the new release, the collective finds themselves at an event before the sound of a boxing bell is heard.Save March 6 on your calendars and stay tuned for more from the partnership.To shop the latest SS25 collections as well as more exclusives from adidas Originals, visit the Zalando website now.Click here to view full gallery at Hypebeast
From the terrace and running lifestyle looks to the low profile footwear trends taking the streets by storm, there’s no doubt adidas Originals’ extensive archive has proven to be unmatched.
Following their Fall/Winter 2024 partnership which brought the collection to life with an immersive event focused on movement, the brand has reunited with Zalando, continuing to celebrate statement-making individuality through style and design.
Drawing from its rich legacy embedded in the sporting world, adidas Originals highlights and elevates the details of some of its most iconic footwear models for its latest reissue. Whether it’s the specialist Taekwondo sneakers or running lifestyle SL72, Spring/Summer 2025 propels the range of performance-based silhouettes revived from its archive from the courts to the forefront of contemporary culture.
This season’s campaign titled “Step into the Spotlight” hones in on the message of embracing self-expression. Bringing the adidas Originals and Zalando communities together, the visuals follow a group of friends adorned in the three stripes as they gear up to head out into the town. Boasting a nostalgic feel with a neon palette and vintage styling that follows the theme of the new release, the collective finds themselves at an event before the sound of a boxing bell is heard.
Save March 6 on your calendars and stay tuned for more from the partnership.
To shop the latest SS25 collections as well as more exclusives from adidas Originals, visit the Zalando website now.
Click here to view full gallery at Hypebeast
