Who responds to carbon footprint labels? The key role of political ideology

Researchers from the University of Hamburg Business School and INSEAD reveal that political ideology strongly influences whether carbon footprint labels on food products shift consumers' choices toward more sustainable options.

May 20, 2025 - 21:02
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Researchers from the University of Hamburg Business School and INSEAD reveal that political ideology strongly influences whether carbon footprint labels on food products shift consumers' choices toward more sustainable options.