Geely now operates as direct subsidiary in Philippines; Geely Motor Philippines takes over from Sojitz G Auto

Geely now operates as a direct subsidiary in the Philippines – Geely Motor Philippines (GMP) takes over from Japan’s Sojitz G Auto Philippines as distributor, following the expiration of the latter’s five-year contract in 2024, Visor reports.

GMP said on Facebook that it, “as a wholly-owned subsidiary of Geely, will officially assume full responsibility for all business operations related to the brand in the country”, and that it will honour all existing warranties and promotions from the previous distributor.

According to Visor, the new subsidiary is set to be officially launched within the year’s first quarter, and a press release touted advantages such as closer alignment with market demand and expectations, faster decisions, more agile and efficient operations, enhanced customer engagement, superior service and more effective business strategies leading to better adaptation to local policies and market conditions.

The publication further reports that although Geely was once the most popular Chinese car brand in the Philippines, a series of after-sales issues surfaced in 2023 from which it couldn’t really recover, and the flagship North EDSA dealership closed down in end-July 2024.

Geely’s Philippine line-up currently comprises the Emgrand (Proton S70), GX3 Pro (a sub-X50 SUV), Coolray (Proton X50), Azkarra (Proton X70) and Okavango (Proton X90).

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