Economy

Cracking the AI code: How Creme Egg found reach in a ba...

Ahead of Easter, the chocolate treat improved audience meaning and embraced vide...

Prediction market Kalshi enters sports betting ahead of...

“Today, on the heels of our explosive growth, Kalshi takes its next big step: Sp...

Marketers: Here’s what your boss is prioritising right now

Discover the top priorities for UK marketing leaders in 2025, from a renewed foc...

World-record views, record bookings: A Saudi hotel's wi...

New Saudi hotel soars in Ramadan with video ads. They leveraged unique views & s...

The BoF Podcast | Tim Gunn on the Power of Staying True...

Tim Gunn joins BoF founder and CEO Imran Amed to discuss how his early struggles...

What Trump’s Crackdown on ‘Woke Capitalism’ Means for F...

This week, the US President took aim at climate action and diversity, equity and...

Influencer Marketing Platform ShopMy Raises $77.5 Milli...

The Series B round will be used to fuel the affiliate platform’s expansion beyon...

Estée Lauder Companies Group President to Step Down

Peter Jueptner will exit his role after 16 years at the American beauty conglome...

Op-Ed | Why Luxury Needs Trump

Bernard Arnault’s appearance at the US President’s inauguration raised some eyeb...

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