Worldwide Viewing Figures for the Royal Rumble Show Why Netflix Was Desperate for WWE

WWE’s Royal Rumble 2025 has officially made history, smashing records across multiple business metrics and solidifying why Netflix’s $5 billion deal for WWE’s streaming rights was an absolute no-brainer. The event, which took place at Indianapolis’ Lucas Oil Stadium on February 1, was not just a monster success in attendance and revenue, but it also proved how popular the company is all across the world. The show made its presence felt big time in Netflix’s global top 10, and that's despite not even airing in the United States due to WWE’s existing Peacock deal. The Royal Rumble wasthe 10th most-watched English-language show on Netflix for the week of January 27 to February 2.