TV fans furious with Netflix price increase: “Ridiculous and greedy”

Netflix subscribers have taken to social media to express their dismay at the service raising its prices in the US.

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The rise, the first since October 2023, sees the standard subscription with no adverts now cost $17.99 (£14.60) a month, up from $15.49. Its membership with ads will also rise, by one dollar to $7.99 (£6.46). The Premium package is now priced at $24.99 (£20.20), a nine per cent rise from the previous cost.

No price increases have been announced for the UK market, although the 2023 increase in America was followed by a rise for British subscribers. Netflix have defended the move, saying in a statement “We will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix”.

That investment includes a number of new releases that have seen rises in subscribers for the streamer. The second series of Squid Game was a rating hit, while live events like WWE wrestling, NFL games, and a boxing match between Mike Tyson and Jake Paul have contributed to a reported 19 million subscribers added in the last few months of 2024.

Despite the company’s claims, many have lamented the decision. Posting on X (formerly Twitter), one user wrote: “Netflix raising their prices AGAIN is ridiculous and greedy as fuck. I wish we could all band together and cancel our subscription as a whole for 30 days. The message that would send would be iconic!”

Netflix raising their prices AGAIN is ridiculous and greedy as fuck. I wish we could all band together and cancel our subscription as a whole for 30 days. The message that would send would be iconic!

— RIOT (@infamousRIOT) January 21, 2025

Another criticised them for incremental increases, saying: “Remember when Netflix first raise their prices and ppl said ‘Idky you’re bitching it’s just a dollar’? Now you see why we bitched. It wasn’t just a dollar. They kept tacking on more and more and more dollars. And now we’re paying $25 when it used to be $11.99”.

Remember when Netflix first raise their prices and ppl said “Idky you’re bitching it’s just a dollar”?

Now you see why we bitched. It wasn’t just a dollar. They kept tacking on more and more and more dollars. And now we’re paying $25 when it used to be $11.99. https://t.co/KV6hhXVXzF

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