The Shilla Duty Free opens pioneering Casa Loewe boutique at Incheon International Airport
The space combines the brand’s Spanish roots with a contemporary design philosophy to create an experience that embodies the Loewe identity.
SOUTH KOREA. In a Korean airport premiere, The Shilla Duty has opened a Loewe boutique at Incheon International Airport Terminal 1.
The LVMH-owned Spanish brand features its renowned Case Loewe concept – another first in Korean travel retail.
Casa Loewe is a concept developed by Loewe Creative Director Jonathan Anderson.
Inspired by Casa, the Spanish word for house, the boutique is unlike a typical fashion store. The space combines the brand’s Spanish roots with a contemporary design philosophy to create an experience that embodies the Loewe identity.
That identity is brought to life through an array of tailored artwork and furniture created exclusively for the store along with a distinctive blue façade of handmade ceramic tiles. 
