Pyd and Avolta spread ‘Loving Vibes’ with Tous Valentine’s Day animation at Madrid–Barajas Airport
The promotion showcases the Tous LoveMe Eau de Parfum with engaging retailtainment elements while capitalising on Valentine’s Day gifting.
SPAIN. Family-owned Spanish fragrance company Pyd (Perfumes y Diseño) is showcasing the Tous LoveMe fragrance with a Valentine’s-themed activation at Adolfo Suárez Madrid–Barajas Airport in partnership with Avolta.
The high-visibility animation in Terminal 4 capitalises on Valentine’s Day gifting and falls under the banner of the Tous ‘Loving Vibes’ campaign.
Running until 4 March, the activation showcases the LoveMe scent in a multi-sensorial way while offering exclusive gifts with purchase to travellers.
It features a vibrant pink, gold and green colour palette with a giant bottle of Tous LoveMe and a claw machine game as standout elements. The Loving Vibes campaign film plays on a digital back wall, drawing attention to the pop-up and driving awareness for the scent.
The LoveMe Eau de Parfum is a floral and fruity fragrance crafted by Master Perfumer Olivier Cresp. It opens with fresh notes of pink grapefruit, pink peppercorns and lychee, leading into peony, rose centifolia and jasmine petals at its heart. The scent is anchored by cedarwood, cashmere accord and crystal mousse base notes.
Pyd Communications and PR Director María Trolez Cortina commented: “With Tous LoveMe, love is expressed with vibrant and joyful notes that awaken the most beautiful emotions. This year, we wanted to surprise travellers with the Tous LoveMe fragrances olfactory proposal and with this dazzling pop-up design.” 
