Study finds X banter with competitors is good for product launch
The degree to which social media engagement translates into sales for businesses has been an open question. In many cases, it can be hard to measure. However, a new study established that engaging in a little banter with rival brands over X (formerly Twitter) helped drive in-store visits, particularly in the context of launching a new product.
The degree to which social media engagement translates into sales for businesses has been an open question. In many cases, it can be hard to measure. However, a new study established that engaging in a little banter with rival brands over X (formerly Twitter) helped drive in-store visits, particularly in the context of launching a new product.
