Sani Resort, Greece launches 2025 Global Brand Campaign

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Sani Resort has unveiled its 2025 global campaign, showcasing the very best of its resort, through the concept ‘Sani. A Sanctuary Full of Stories & Experiences’. Sani Resort is a world-class luxury holiday destination in Halkidiki, Greece, featuring five award-winning beachfront hotels and a marina set within 1,000 acres of eco-reserve. Taking inspiration from its surrounding area of admirable natural beauty, Sani is a truly unique sanctuary which meets every exclusive desire, wish and high expectation of discerning guests. Sani sits in its own oasis, at the intersection of three natural and beautiful worlds, between 7km of Blue-flagged sandy beaches, 20km of the Sani Forest and 270 acres of the Sani wetlands. Each of these natural worlds constitutes the core pillars of Sani Resort, represented in the guest experience through Sani’s exceptional selection of world-class academies, high-end gastronomy, luxurious accommodation and impeccable facilities making the Sani experience for 2025 unmatched. Sani is made up of stories and experiences which represent its rich heritage to inspire inquisitive minds and allow guests to form an emotional connection with their surroundings, in turn, achieving a unique and heightened sense of luxury, for all the family to make memories this summer.

Inspired by the Greek heritage, history and natural beauty, the short films take guests into an inspiring journey as they immerse into Sani’s world through the voice of natural elements. Sani Resort provides a journey of stories, focusing on discovering a sense of self, tranquility and balance, which guests are invited to travel through via the symbolism of the rock, the marina, the flamingo, the forest, and through inanimate objects that make Sani a place full of unique experiences. The Sani Marina is a spot where the most beautiful moments come together, where the sweetest memories find their port and where guests are encouraged to explore the beauty of the Kassandra coastline and its crystal-clear Mediterranean waters through sailing trips, yacht cruises and watersports for the whole family.

Halkidiki’s lush and unparalleled fauna is a sanctuary for activities and experiences, inviting guests to live adventurous moments within it through Sani’s tailored Treetop Adventure, forest walks, calming yoga and Bear Grylls Survival Academy, while the resort’s Rafa Nadal Tennis Center is a spot for inspiring talent and nurturing aspiration. Chelsea FCF also offers little guests the opportunity to hone their football skills, in a unique surrounding with football legends. A simple stroll through Sani’s lush woodlands offers the perfect escape to refresh the mind and soul, taking a moment to breathe deeply and embrace the captivating aroma of the forest. The Sani Wetlands are teeming with local wildlife, each of which tell their own story. The wetlands are home to over 225 species of birds, many of which are endangered, and guests can experience regular birdwatching tours to spot flamingoes and other indigenous species.

Campaign Videos

Sani Resort has unveiled an exciting new series of short films, showcasing never-seen-before footage that captures the essence of Sani’s sanctuary. These videos highlight various aspects of the resort, offering viewers a glimpse into the myriad experiences that await them. From the serene beauty of its pristine beaches to the lush greenery of the surrounding nature reserve, each video segment allows potential guests to immerse themselves in the tranquil sanctuary that Sani Resort provides. The campaign also emphasises the resort’s wide range of experiences, where guests can marvel at breathtaking landscapes, unwind in world-class spas, explore new skills through exciting activities, and savor the ultimate relaxation in an environment that seamlessly blends luxury with nature.

Sani’s Rich History and Natural Beauty

The mythical figures and various cultures which make up Sani’s colourful past have shaped the resort as it is today. The three-pronged peninsula of Halkidiki is deeply rooted in Greek mythology, said to originally be the site of a battle between the Olympian gods and giants. Many of the region’s peninsulas and landmarks are named after figures from this battle including Kassandra, the enchanting location of Sani Resort. Overlooking azure waters and soft white sand, each of the resort’s five hotels offer individual experiences for guests, whilst placing them in the heart of the resort to enjoy all on offer. The make-up of Sani, from its outdoor activities to its elevated gastronomy experiences and luxury accommodation offerings, has been designed to create the ultimate sanctuary for its guests.

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