Mabrian Launches AILA: The first Gen AI-based Assistant

BARCELONA, SPAIN – Mabrian, the global travel intelligence platform, announces the launch of AILA (acronym for Artificial Intelligence Live Assistant), a Generative AI-based virtual analyst designed to optimise tourism planning and management. AILA, the first Gen AI tool in travel & tourism designed with a business-to-business perspective, is able to respond, in real time, to questions and requests (prompts) related to tourism trends, using as source Mabrian’s world-class, exhaustive, verified, and updated travel intelligence database.

AILA has been deployed in the seven types of data modules available in Mabrian platform (Air Capacity, Traveller’s Behaviour and Sentiment, Accommodation, Spending, Telecommunications, Mobile Data, and Sustainability), ensuring that the resulting outcome, responses, and recommendations are relevant, up-to-date, and contextualised for travel and tourism industry.

One of AILA’s main features is its ability to customise and frame requests and prompts based on the specific needs of each user, which improves users’ experience by refining the analysis and recommendations, ultimately allowing destinations and tourism companies to address their challenges with an informed and strategic perspective.

A virtual tourism expert that interprets and responds in real time

AILA is designed to structure, analyse, interpret, and propose potential courses of action in real time, delivering precise and personalized insights. Interaction with AILA occurs through natural language, in any language, making it accessible and easy to use for professionals from diverse fields, regardless of their experience or expertise in data analysis or AI.

The initial version of AILA functions as an assistant, simplifying data interpretation and analysis. However, Mabrian is already developing successive versions to evolve the tool into an advanced agentcapable of analysing and interrelating multiple data layers, making predictions, prescribing measures, and even executing specific action plans with varying levels of automation. This advancement will mark a significant turning point in the strategic management capabilities of destinations and tourism companies worldwide

With the launch of AILA, Mabrian – part of The Data Appeal Company – Almawave Group – reaffirms its 10 years leadership in innovation and the development of advanced travel intelligence solutions tailored to meet the needs of tourist destinations, enabling them to operate more efficiently, sustainably, and resiliently in an increasingly dynamic and demanding environment.

AILA: Accelerating Efficiency in Decision-Making

“Until now, Gen AI developments in travel and tourism have primarily focused on improving the end-customer experience,” explains Santi Camps, CEO and founder of Mabrian. Recent rapid growth in the accessibility of Gen AI tools led to innovations designed to enhance travellers’ experiences, from planning their trips to their stays. “AILA represents a paradigm shift. By adapting this powerful technology to a proven data ecosystem like Mabrian’s, we exponentially increase the capabilities and efficiency of decision-makers in destinations and tourism companies,”Camps elaborates.

What sets AILA apart is its reliability. It operates on real, up-to-date data that has been double-verified, both through Mabrian’s Big Data-driven models and the expertise of its team of tourism specialists. Thanks to these reliability guarantees, AILA provides accurate and dependable answers, making it an invaluable tool for decision-making in areas such as  management or promotion of a destination or company.

Camps highlights the broader impact of AILA: “In a competitive and ever-changing global tourism landscape, which faces significant challenges such as sustainability and the carrying capacity of destinations, Gen AI must play a key role in transforming and optimizing tourism management. AILA was created with this vision – to accelerate advanced analytics capabilities for tourism.”  

AILA will be officially unveiled at FITUR 2025 as part of the SEGITTURLAB programme in the Fitur Know How & Export area, marking Mabrian’s third consecutive year of participation invited by Sociedad Mercantil Estatal para la Gestión de la Innovación y las Tecnologías Turísticas de España (SEGITTUR).

The article Mabrian Launches AILA: The first Gen AI-based Assistant first appeared in TravelDailyNews International.