Inside how ASICS are breaking the mould of tennis technology: Why the brand sees itself as a 'caregiver' and why Novak Djokovic believes they make the best shoes in the business

ED CARRUTHERS IN MELBOURNE: That ethos revolves around the brand's prerogative to help enable people to become happier, healthier and improve their mental well-being through exercise.

Jan 20, 2025 - 08:05
 0
Inside how ASICS are breaking the mould of tennis technology: Why the brand sees itself as a 'caregiver' and why Novak Djokovic believes they make the best shoes in the business
ED CARRUTHERS IN MELBOURNE: That ethos revolves around the brand's prerogative to help enable people to become happier, healthier and improve their mental well-being through exercise.

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