Hong Kong Tourism Board celebrates one million Filipino visitors milestone

The post Hong Kong Tourism Board celebrates one million Filipino visitors milestone appeared first on TD (Travel Daily Media) Travel Daily Media.

As Hong Kong welcomed its one millionth visitor from the Philippines last November, the Hong Kong Tourism Board commemorated the event with a special dinner at Shangri-La at the Fort, Bonifacio Global City on Wednesday, 5th February.

The Juan in a Million event brought together partners and collaborators for an unforgettable evening to celebrate Hong Kong’s enduring appeal and its commitment to offering fresh, exciting experiences.

HKTB executive director Dane Cheng remarked during the event: “Thanks to the collective efforts of our partners, we are proud to announce that we have not only reached the historical milestone of receiving 1 million Filipino visitor but have also surpassed previous arrival numbers with a record 1.2 million arrivals in a year from the Philippines. This is a remarkable achievement!”

Cheng added that, for this year, the HKTB remains committed to offering visitors a million reasons to explore Hong Kong and bringing the city even closer to the hearts of Filipinos.

Breaking records whilst winning hearts

For Hong Kong, 2024 brought in record-breaking visitor numbers thanks to innovative campaigns that strengthened its connection with Filipino travelers.

Celebrity-led initiatives captured the imagination of audiences, including “Under Parallel Skies”, a film top-billed by Janella Salvador and Thai Actor Win Metawin, and “Be With U”, a romantic music video starring KD Estrada and Alexa Ilacad.

Both of these promotional campaigns showcased Hong Kong as a city of love and adventure.

Meanwhile, culinary collaborations like the Four Hands Dinner with chefs Margarita Forés and Vicky Cheng highlighted the city’s unique flavors, bringing Hong Kong closer to Filipino palates, while also serving as the perfect prologue in anticipation of the yearly Hong Kong Wine & Dine Festival, a celebrated gathering of the best gastronomic finds in Hong Kong.

HKTB also went the extra mile to showcase more of Hong Kong’s hidden gems through the eyes of four Hong Kong-based Filipinos in the “Of Course, Hong Kong” video series campaign.

These efforts, combined with the strong appeal of world-class attractions, the introduction of new experiences, and a slew of exciting cultural events, have reinforced Hong Kong’s reputation as Asia’s World City.

With all that in mind, HKTB is focused on creating an even more exciting time for travellers in 2025.

According to Cheng, staying ahead of trends and keeping the momentum going is essential in maintaining Hong Kong’s appeal as a dynamic global destination.

The post Hong Kong Tourism Board celebrates one million Filipino visitors milestone appeared first on Travel Daily Media.