GIATA is new Preferred Partner of the German Hotel Association

BERLIN – At the start of 2025, the German Hotel Association (IHA) welcomes a new preferred partner as a member – GIATA! Based in Berlin, GIATA GmbH is a world-leading provider of travel technology and data-based solutions for the hotel industry.

“With GIATA, we are gaining a partner who is not only known for its innovative technologies and practical solutions, but is also a pioneer in the field of content management and digitization,” explains Stefan Dinnendahl, Deputy General Manager of the German Hotel Association (IHA). “GIATA understands the complex challenges that hotels face today and in the future and provides impulses that help our members to make their processes more efficient and sustainably strengthen their position in the market.”

GIATA brings over 25 years of expertise to the partnership, offering a central solution for content management and data management. Specifically tailored to the needs of the hotel industry, the GIATA DRIVE platform was awarded first place in the ‘Listings Management’ category at HotelTechReport’s HotelTechAwards 2025.

“We are delighted to be working even more closely with the German hotel industry as the new preferred partner of the IHA,” adds Claudia Beck, Director Sales Hotel Solutions at GIATA. “This partnership offers us the opportunity to create real added value through innovative technologies and, together with the IHA, to lead the industry into a successful future.”

The German Hotel Association (IHA) is the industry association for the hotel sector in Germany. Its members include around 1,500 hotels from all categories of individual, chain and cooperative hotels. The IHA represents the interests of the hotel industry in Germany and Europe vis-à-vis politicians and the public, offering numerous hotel-specific services. The abbreviation “IHA” stands for the former German section of the International Hotel Association.

IATA was founded in 1996 and is a travel technology company specialising in tourism and based in Berlin. The company’s digital products, focusing on non-bookable content, target over 20,000 clients and partners across more than 80 countries, including hotels, hotel chains, online travel agencies, tour operators, travel agency co-operations and global travel distribution systems.

The article GIATA is new Preferred Partner of the German Hotel Association first appeared in TravelDailyNews International.