GDF Plaza unveils array of in-store promotions for Chinese New Year shopping festival

Leveraging national subsidies, government consumption vouchers and Taobao’s Billion Subsidy programme, the holiday campaign is designed to boost the tourism and consumer market during the holiday season.

Jan 27, 2025 - 15:16

GDF Plaza unveils array of in-store promotions for Chinese New Year shopping festival

**GDF Plaza comes alive with vibrant promotional displays to welcome Chinese New Year**

CHINA. Global Premium Duty Free (GDF) Plaza has unveiled a plethora of promotional activities to celebrate the all-important Chinese New Year holiday.

Leveraging national subsidies, government consumption vouchers and Taobao’s Billion Subsidy programme, the holiday campaign is designed to boost the tourism and consumer market during the holiday period.

**Key brands across various duty-free categories have rolled out eye-catching, colourful promotional displays to drive spending**

To create a festive atmosphere, GDF Plaza has decorated its store with traditional Chinese red hues and Year of the Snake elements.

To promote the national subsidy for electronic products, the retailer is offering shopping discounts on consumer electronics, with a one-time purchase subsidy of up to CNY500 (US$69).

Huawei and Apple counters on the L2 floor have emerged as key shopping spots for smartphones and smartwatches, the retailer noted.

**GDF Plaza has stocked a wide range of popular products, including fragrances and cosmetics to meet the growing demand this holiday period**

To boost offshore duty-free spending during the Spring Festival, the Qiongshan District Business Bureau launched a consumption voucher campaign from 16 January to 28 February.

Available through GDF Plaza’s Douyin platform, vouchers can be redeemed in-store alongside existing discounts, offering tourists additional savings.

GDF Plaza’s Billion Subsidy offer for iPhones, with savings of up to CNY2,100 (US$289), has quickly become a bestseller in Taobao’s New Year shopping rankings

**An impressive range of products from leading beauty brands takes the spotlight**

A GDF Plaza representative said: “To meet consumers’ demand for offshore duty-free products during the Spring Festival, GDF Plaza has ensured a rich supply of popular products such as fragrances, cosmetics, alcohol and gold.

“During the Spring Festival, we will host a series of special activities, including the GDF New Year Market, daily flash sales of hot products, in-store gifts, lucky phrase redemption for prizes, and exclusive Year of the Snake gift bags for purchases.

“These activities aim to allow consumers to experience the traditional festive atmosphere at GDF Plaza while enjoying the benefits of offshore duty-free shopping. This will further stimulate consumer enthusiasm during the Spring Festival holiday and help Hainan’s Spring Festival consumer market achieve a strong start.” Read More