Ducati posts lower sales figure for 2024, 6% drop

Closing out 2024, Italian motorcycle maker Ducati posted a 6% sales drop for last year. equating to 54,495 motorcycles delivered. This compares against the 2023 figure of 58,224 bikes delivered to customers.

The press release from Borgo Panigale, Italy, stated Ducati faced challenges in the first six months of 2024 from production and logistics issues that negatively affected deliveries in certain foreign markets.

Geographically, Ducati’s home market of Italy retained its pole position, with 9,589 motorcycles delivered, or a 1% increase. Meanwhile, main markets of US and Germany recorded reductions in sales, second largest market volume of the US seeing a 14% decrease, or 6,993 units, while third position Germany saw a drop of 4%, with 6,575 units delivered.

In terms of market growth, Spain posted the largest increase in sales for Ducati, with a 10% increase. This was followed by South America with 8.4% and India with 6%. The Chinese market recorded a 26% decline compared to 2023, maintaining the negative trend already seen last year, as well as Australia, which experienced a 25% decrease.

“The result must also be viewed in the context of the significant range renewal plan which in 2025 features the launch of ten new models on the market, inevitably influencing the sales of previous versions,” said Francesco Milicia, VP Global Sales and After Sales Ducati.

Ducati’s best selling model in 2024 was the Multistrada adventure-touring range, with 13,069 units, of which 10,114 carried the Granturismo V4 engine, delivered worldwide. This is followed by the Panigale sports bike family, with 8,456 bikes delivered, followed by the Monster with 6,344 units.

A line up of special and limited editions also contributed to sales, including the Panigale Racing Replica to celebrate Ducati’s victorious 2023 racing season, the Diavel for Bentley, the Panigale V4 SP2 30° Anniversario 916, the Panigale V2 Superquadro Final Edition, the Monster Senna and the Streetfighter V4 Supreme.

For 2025, Ducati will be releasing 10 new motorcycles, seen in online previews and launches in the previous year. These include the new Panigale V4 presented at World Ducati Week 2024, and the new, lighter, V2 engine for the new Panigale V2, Multistrada V2 and Streetfighter V2.

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