Differentiate on social media and win: Why brands must have unique content strategies on platforms like X
Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and how firms might differentiate themselves from close competitors using a social media platform like X.
Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and how firms might differentiate themselves from close competitors using a social media platform like X.
