Coldplay’s latest music video—a ‘love letter to Singapore’—is a winning ‘investment’ in the fight for global tourists, say experts

“It’ll be interesting to know how much the Singapore Tourism Board paid for this endeavor," says Jose Raymond, managing director of PR firm SW Strategies.

Feb 7, 2025 - 20:58
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Coldplay’s latest music video—a ‘love letter to Singapore’—is a winning ‘investment’ in the fight for global tourists, say experts
“It’ll be interesting to know how much the Singapore Tourism Board paid for this endeavor," says Jose Raymond, managing director of PR firm SW Strategies. Read More