Baldur's Gate 3 publishing director thinks GTA 6 might have the "clout" to normalise a $100 price tag
Debate continues to rage on the internetworks about whether premium video games, and especially the ones with the largest budgets, need to have higher price tags. This time, the culprit is Matthew Ball of analyst firm Epyllion, who remarks in a sprawling State Of Videogaming 2025 report that "some gamemakers hope GTA 6 will be priced at $80-$100 [in the USA], breaking the $70 barrier and helping $50 titles to move up to $60, $60 to $70, $70 to $80, etc." Picked up by VGC, these comments have now been circulated on social media, and have attracted the extremely polarised mixture of responses you're probably expecting. Among those chipping in is Larian's director of publishing Michael Douse, who makes the familiar argument that overall prices for games like GTA aren't necessarily higher today when you factor in economic inflation, while also acknowledging that up-front price alone doesn't explain the industry's recent mass livelihood devastation, and that few people would happily pay that much for a video game - not even Our Lord In Open Worlding GTA. Read more
Debate continues to rage on the internetworks about whether premium video games, and especially the ones with the largest budgets, need to have higher price tags. This time, the culprit is Matthew Ball of analyst firm Epyllion, who remarks in a sprawling State Of Videogaming 2025 report that "some gamemakers hope GTA 6 will be priced at $80-$100 [in the USA], breaking the $70 barrier and helping $50 titles to move up to $60, $60 to $70, $70 to $80, etc."
Picked up by VGC, these comments have now been circulated on social media, and have attracted the extremely polarised mixture of responses you're probably expecting. Among those chipping in is Larian's director of publishing Michael Douse, who makes the familiar argument that overall prices for games like GTA aren't necessarily higher today when you factor in economic inflation, while also acknowledging that up-front price alone doesn't explain the industry's recent mass livelihood devastation, and that few people would happily pay that much for a video game - not even Our Lord In Open Worlding GTA.
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