A beginner’s guide to greenwashing and four ways to avoid falling for it

Greenwashing remains rife, with words such as ‘natural’, ‘eco-friendly’, ‘sustainable’ and ‘green’ often used when the reality may not be exactly that. Climate researcher Lala Rukh shares her tips on how best to approach this linguistic minefield. The post A beginner’s guide to greenwashing and four ways to avoid falling for it appeared first on Adventure.com.

Jan 17, 2025 - 14:21
A beginner’s guide to greenwashing and four ways to avoid falling for it

Greenwashing remains rife, with words such as ‘natural’, ‘eco-friendly’, ‘sustainable’ and ‘green’ often used when the reality may not be exactly that. Climate researcher Lala Rukh shares her tips on how best to approach this linguistic minefield.

The post A beginner’s guide to greenwashing and four ways to avoid falling for it appeared first on Adventure.com.