24th Meeting of ASEAN, China, Japan, and Republic of Korea Tourism Ministers held in Malaysia

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The 24th Meeting of ASEAN China Japan and Republic of Korea Tourism Ministers (24th M-ATM Plus Three) was successfully held on Sunday, 19th January, in Johor, Malaysia. 

Chaired by Malaysian minister of tourism, arts, and culture Tiong King Sing and co-chaired by his South Korean counterpart Yu Inchon, this gathering marked a significant milestone in regional collaborative efforts. 

The 24th M-ATM Plus Three was preceded by the productive 45th Meeting of the ASEAN Plus Three National Tourism Organisations (NTOs) on Friday, 17th January, setting a strong foundation for fruitful discussions and actions.

A good year

The Meeting noted that based on the preliminary figures, the ASEAN Plus Three countries received over 190 million visitors in 2024, a positive growth compared to the previous year. 

Participating tourism ministers remained optimistic that the international visitor arrivals to the region would be on the uptrend for the next couple of years. 

Likewise, participants exchanged views and insights regarding the progress of their respective tourism sectors over the past year. 

It was encouraging to note that approximately 70 percent of the ASEAN Plus Three (APT) Tourism Cooperation Work Plan 2021-2025 has been implemented. 

The Meeting expressed deep appreciation for the unwavering commitment demonstrated by the Lead Country Coordinators, as this inspires APT countries to further enhance cooperation. 

At the same time, officials strongly encouraged the ASEAN Plus Three countries to actively engage with relevant stakeholders, including those from the private sector, to bolster the development of a more robust and resilient tourism sector in our region. 

Furthermore, the Meeting emphasised the importance of developing a new APT Tourism Cooperation Work Plan for 2026-2030, ensuring that it aligns with the key priorities of the ASEAN Tourism Sectoral Plan (ATSP) 2026-2030.

Aligning priorities

Acknowledging that ASEAN is currently in the process of formulating the ASEAN Tourism Sectoral Plan 2026-2030, participants agreed to align their tourism cooperation priorities with the objectives outlined in this plan. 

To foster a more profound and comprehensive partnership between ASEAN and the Plus Three countries, the Meeting strongly recommended that all parties place a greater emphasis on collaborative marketing initiatives. 

Furthermore, there should be a concerted effort to promote the exchange of sustainable tourism practices, thereby enhancing the overall resilience and environmental integrity of the tourism sector within the region.

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