Why small businesses get more love online: Empathy shapes customer reviews
Consumers often turn to online reviews to decide where to shop, eat or book services, but a new Tulane University study finds that star ratings might be influenced by something other than product quality—the size of the company.
Consumers often turn to online reviews to decide where to shop, eat or book services, but a new Tulane University study finds that star ratings might be influenced by something other than product quality—the size of the company.
