Why Did Ford Sell Jaguar And Land Rover? It’s Complicated
By the late 1990s, Ford Motor Company had grown to include a number of other brands the automaker had purchased over the years. In addition to longtime Ford stablemates Lincoln and Mercury, the Blue Oval owned Volvo, Jaguar, Land Rover and Aston Martin. Those premium brands were placed under a single umbrella called…Read more...
By the late 1990s, Ford Motor Company had grown to include a number of other brands the automaker had purchased over the years. In addition to longtime Ford stablemates Lincoln and Mercury, the Blue Oval owned Volvo, Jaguar, Land Rover and Aston Martin. Those premium brands were placed under a single umbrella called…
