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UX Writing Challenge Day 13: Mastering Microcopy for Better User Engagement
From: DailyUXWriting The title must include relevant keywords for improved SEO while remaining concise and engaging. Scenario: A short-haul truck driver has a phone app that monitors his route, schedule, fuel & deliveries. He has 6 more deliveries before stopping for fuel and lunch. Due to unexpected traffic, he’s behind schedule. He can stay on his planned route for a few more stops, but risk running low on fuel and missing lunch, or he can get fuel and lunch now and finish the deliveries later. Challenge: Write a push notification alerting him of this dilemma and options. Headline: 30 characters max Body: 45 characters max Button(s): 25 characters max -- Headline: Traffic slowing you down?? Body: Fuel may be low. Refuel now? Buttons: Nearest gas station Nearest restaurants Why I chose this? Engaging and Clear Headline: The headline captures attention with a relatable question that directly addresses the driver’s current frustration with traffic. It sets the tone for the notification. Concise and Actionable Body: The body succinctly conveys the issue (low fuel) while proposing a potential solution (refuel). This clarity helps the driver quickly assess the situation. Emphasis on Urgency: Highlighting the low fuel and linking it to the driver’s immediate choices creates a sense of urgency, encouraging them to act. Optimized Button Text: The button text is actionable and specific, guiding the driver to the nearest gas station and restaurant without unnecessary complexity. User-Centered Approach: The message respects the driver’s need for efficiency and focuses on solving their dilemma without overwhelming them with details, making it practical for someone on the move. Conclusion This notification effectively balances brevity, relevance, and user-friendliness, ensuring the driver can make an informed decision while staying safe and efficient on the road.
From:
DailyUXWriting
The title must include relevant keywords for improved SEO while remaining concise and engaging.
Scenario: A short-haul truck driver has a phone app that monitors his route, schedule, fuel & deliveries.
He has 6 more deliveries before stopping for fuel and lunch. Due to unexpected traffic, he’s behind schedule.
He can stay on his planned route for a few more stops, but risk running low on fuel and missing lunch, or he can get fuel and lunch now and finish the deliveries later.
Challenge: Write a push notification alerting him of this dilemma and options.
Headline: 30 characters max
Body: 45 characters max
Button(s): 25 characters max
--
Headline: Traffic slowing you down??
Body: Fuel may be low. Refuel now?
Buttons: Nearest gas station
Nearest restaurants
Why I chose this?
Engaging and Clear Headline: The headline captures attention with a relatable question that directly addresses the driver’s current frustration with traffic. It sets the tone for the notification.
Concise and Actionable Body: The body succinctly conveys the issue (low fuel) while proposing a potential solution (refuel). This clarity helps the driver quickly assess the situation.
Emphasis on Urgency: Highlighting the low fuel and linking it to the driver’s immediate choices creates a sense of urgency, encouraging them to act.
Optimized Button Text: The button text is actionable and specific, guiding the driver to the nearest gas station and restaurant without unnecessary complexity.
User-Centered Approach: The message respects the driver’s need for efficiency and focuses on solving their dilemma without overwhelming them with details, making it practical for someone on the move.
Conclusion
This notification effectively balances brevity, relevance, and user-friendliness, ensuring the driver can make an informed decision while staying safe and efficient on the road.
