Stars or numerals? How rating formats change consumer behavior
What's the difference between a product rating of 3.5 displayed with stars versus Arabic numerals? It might very well be the difference between a 4 and a 3 rating in the eyes of the consumer, according to new marketing research from the Cornell SC Johnson College of Business.
What's the difference between a product rating of 3.5 displayed with stars versus Arabic numerals? It might very well be the difference between a 4 and a 3 rating in the eyes of the consumer, according to new marketing research from the Cornell SC Johnson College of Business.
