Nike CEO’s Turnaround Plan Began With Call to NFL’s Roger Goodell
Nike CEO Elliott Hill secured an extension of the company’s critical licensing deal with the NFL through 2038, strengthening both brands' global ambitions as they collaborate on expanding football’s reach.
![Nike CEO’s Turnaround Plan Began With Call to NFL’s Roger Goodell](https://img.businessoffashion.com/resizer/v2/BYBJB6JNZND7LJFI5CREKP5QEA.jpg?auth=9bf852953918ffb99f36ba69ed318a8489f5fb5f68ede4ef9744c79d6315e1f5&smart=true&width=1000&height=567#)