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Musical vans, school oaths and civic pride: how an Indian city beat the litter
Indore in Madhya Pradesh was once dotted with fetid waste dumps but after a huge campaign is now virtually spotlessThis is what happens usually in India: a politician wakes up and launches a cleanliness “drive” with fanfare. They ostentatiously start sweeping a street and speak solemnly about civic duty while the media take photos. The next day it’s over and things go back to how they were before.But not in Indore in Madhya Pradesh. From 2017, when it won the prize for being the cleanest city in the country, it kept winning for eight straight years, until last year. Continue reading...
Indore in Madhya Pradesh was once dotted with fetid waste dumps but after a huge campaign is now virtually spotless
This is what happens usually in India: a politician wakes up and launches a cleanliness “drive” with fanfare. They ostentatiously start sweeping a street and speak solemnly about civic duty while the media take photos. The next day it’s over and things go back to how they were before.
But not in Indore in Madhya Pradesh. From 2017, when it won the prize for being the cleanest city in the country, it kept winning for eight straight years, until last year. Continue reading...
