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Manfredi Lefebvre Redefined Luxury Travel in Europe. Here’s His Vision for AirAsia’s Superapp — Exclusive
What’s a luxury guy like Manfredi Lefebvre d’Ovidio doing at AirAsia? Trading luxury cruises for budget flights, it seems — though don’t be fooled. He’s got a lot on his mind, from rethinking travel experiences to sneaking a touch of five-star luxury into your next app booking. -Peden Doma Bhutia
Skift Take: What’s a luxury guy like Manfredi Lefebvre d’Ovidio doing at AirAsia? Trading luxury cruises for budget flights, it seems — though don’t be fooled. He’s got a lot on his mind, from rethinking travel experiences to sneaking a touch of five-star luxury into your next app booking. -Peden Doma Bhutia
