L’Oréal Groupe backs Jacquemus with exclusive beauty partnership and minority investment
“Jacquemus will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership,” says L’Oréal Luxe President Cyril Chapuy.
L’Oréal Groupe has entered a long-term exclusive beauty partnership with Parisian lifestyle brand Jacquemus, backed by a minority investment to support its independent growth.
Founded in 2009 by Simon Porte Jacquemus, the brand draws inspiration from the designer’s upbringing in the South of France and various artistic influences.
Jacquemus has gained attention for its distinctive fashion shows, featuring runways set in lavender and wheat fields, as well as locations such as the Château de Versailles canal, Fondation Maeght and Casa Malaparte.
Jacquemus has grown through a digital-first approach while expanding into retail to create a physical brand experience. Now, it is entering the beauty space in partnership with L’Oréal Luxe.
L’Oréal Luxe President Cyril Chapuy said: “We are thrilled to welcome Jacquemus and unleash together its outstanding luxury beauty potential.
“With its singular brand positioning, fuelled by sensational creativity and social first playfulness, Jacquemus will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership.”
Jacquemus President, Founder and Creative Director Simon Porte Jacquemus commented: “Fifteen years ago, I began dreaming of and creating Jacquemus, with perfume and beauty always part of my vision for the brand.
“Today, I am proud to continue shaping this dream with the leading beauty group L’Oréal. I’m excited to see what the future holds for us.” 
