Isentia secures ISO certifications to become leader in enterprise-ready media insights

In this evolving media landscape, Isentia has established itself as a leader in secure media intelligence solutions by achieving the ISO/IEC 27001: 2022 certification, demonstrating highest standards in information security. Additionally, we earned the ISO 9001 certification for our Quality Management System for the third consecutive year. This has ensured we are insights-driven, enterprise ready and ISO-certified when we serve our 1000+ clients.

Commitment to consistent quality and process efficiency

ISO 9001 is more than just a certification—it is a testament to our dedication to delivering reliable and high-quality services. Our streamlined workflows ensure accuracy and timeliness, while our customer-centric approach ensures that your needs drive our processes. Regular audits and continuous monitoring mean that we are always refining our methodologies to meet and exceed global standards. This dedication translates into seamless, efficient, and effective solutions for managing your media and communication strategies.

Elaborating on this achievement, Joanna Arnold, CEO of Pulsar Group and Isentia APAC, shared her thoughts around how security and confidentiality of internal systems and clients’ data is a priority:

“Cybersecurity is only becoming more important to audiences across Southeast Asia, and that’s why we’re delighted to have passed our ISO accreditation.”

Measuring what matters: The Media Impact Score (MIS)

Beyond achieving the certifications, Isentia continues to innovate with the Media Impact Score (MIS), a best-practice methodology that assesses the true influence of your media coverage.

Unlike outdated metrics like Advertising Value Equivalency (AVE), MIS integrates both quantitative and qualitative factors—such as tone, audience reach, and content prominence—to provide an accurate and actionable measurement of media impact. This ensures that PR and marketing professionals can make data-driven decisions based on reliable insights.

Advanced media analysis with customisable metrics

The power of MIS lies in its adaptability. Whether you want to assess leadership visibility or track key message penetration, our methodology is flexible enough to align with your strategic objectives. By incorporating audience size, media influence, and tone analysis, MIS provides a clear and measurable benchmark for evaluating the success of your communications strategy. It also seamlessly integrates across traditional and digital media platforms, offering a holistic view of your media footprint.

Quality control and data integrity at the core

Our commitment to quality extends beyond process management to the integrity of our data. Our dedicated team of media analysts ensures consistency through rigorous manual reviews, access to historical data archives, and strict quality control measures. A structured codebook guides our analysis, guaranteeing objectivity and accuracy across all reports. This approach ensures that our clients receive insights that are not only precise but also actionable for strategic decision-making.

Elevate Your Communications with a Trusted, Certified Partner

At Isentia, we understand that effective media intelligence goes beyond data collection—it’s about delivering strategic value through accuracy, customisation, and quality assurance.

Our ISO 9001 certification, combined with the cutting-edge MIS methodology, empowers PR and marketing professionals to make informed decisions with confidence. Partner with us for insights-driven, enterprise-ready solutions that set new benchmarks in quality and impact measurement.

This achievement is a significant milestone, but our work doesn’t stop here. At Isentia and Pulsar Group, we remain committed to ensuring top-tier security and product quality standards, safeguarding our clients and keeping their interests paramount.

Want to catch up to our latest insights and reports? Contact nikita.gundala@isentia.com to learn more.

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