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How the French Do DTC
Sézane, Rouje and Polène are leading a wave of French direct-to-consumer labels that are gaining global traction with products that trade on the country’s style authority at a fraction of luxury prices; brand identities that are distinctive, but rarely niche; savvy community building; and a mix of physical and digital retail.
Sézane, Rouje and Polène are leading a wave of French direct-to-consumer labels that are gaining global traction with products that trade on the country’s style authority at a fraction of luxury prices; brand identities that are distinctive, but rarely niche; savvy community building; and a mix of physical and digital retail.
