Changi Airport revamps signature retail campaign “to stay on top of latest trends in retail-tainment”

The following article was published by Future Travel Experience

Changi Airport Group – a Headline Partner of APEX FTE Asia Expo, Singapore, 11-12 November 2025 – has unveiled a bold refresh of its signature retail campaign, as it strives to give customers personalised experiences.

Changi Airport Group – a Headline Partner of APEX FTE Asia Expo, Singapore, 11-12 November 2025 – has unveiled its boldest refresh of its signature retail campaign to give shoppers a chance to win the ultimate luxury travel experience of a lifetime to their dream holiday destinations.

The year-long ‘Changi Millionaire Experiences’ campaign will see winners of the quarterly draws pick from one of five iconic destinations across the globe to visit with a companion. Each winner and their companion will be treated to an indulgent mix of gourmet dining, cultural immersions, and exciting luxury activities. These packages will include suite-class flights, upscale accommodations, private tours, and personal concierge services, promising them a world-class holiday experience and unforgettable memories.

“We are constantly exploring new ways to surprise and delight our customers, and this year’s revamped ‘Changi Millionaire Experiences’ campaign reflects Changi’s commitment to stay on top of the latest trends in retail-tainment,” said Ms Chandra Mahtani, Senior Vice President for Airside Concessions, Changi Airport Group. “As consumers increasingly seek personalised experiences, we have infused the signature Changi touch into a curated selection of luxury travel packages. With five premium options tailored to diverse traveller profiles, shoppers can look forward to even more chances to create unforgettable memories, simply by shopping at Changi.”

In addition to qualifying for the quarterly and grand draws, shoppers who spend a minimum of $50 in a single receipt will also be able to purchase a print from Changi’s newly-launched collectible series – Changi Editions. Designed in partnership with local designer brand Triologie for its first launch, this exclusive collection celebrates the vibrant essence of Singapore and Changi Airport’s iconic features. The range of products features Changi- and travel-inspired prints that tell uniquely Singaporean stories reflecting the local scenescapes, food and culture.

Article originally published here:
Changi Airport revamps signature retail campaign “to stay on top of latest trends in retail-tainment”