Beyond intuition: Using mathematical models to shape behavior
A new study introduces choice engineering—a powerful new way to guide decisions using math instead of guesswork. By applying carefully designed mathematical models, researchers found they could influence people's choices more effectively than relying on gut instincts or even traditional psychology. This discovery could pave the way for smarter, more ethical tools to improve decision-making in areas like education, health, and everyday life.
A new study introduces choice engineering—a powerful new way to guide decisions using math instead of guesswork. By applying carefully designed mathematical models, researchers found they could influence people's choices more effectively than relying on gut instincts or even traditional psychology. This discovery could pave the way for smarter, more ethical tools to improve decision-making in areas like education, health, and everyday life.
