At Cybex, Innovating Baby and Juvenile Gear for Next Generation Parents
As Millennials and older Gen-Z consumers embrace parenthood, their shopping preferences are extending into traditionally functional categories. BoF hears from CYBEX founder Martin Pos and its CEO Johannes Schlamminger on how the business is innovating baby gear to meet those demands.
As Millennials and older Gen-Z consumers embrace parenthood, their shopping preferences are extending into traditionally functional categories. BoF hears from CYBEX founder Martin Pos and its CEO Johannes Schlamminger on how the business is innovating baby gear to meet those demands.
